In December, Landgard and LANDLUST start a cooperation and launch a collection of changing premium flower and plant assortments. Under the label LANDLUST-KOLLEKTION, consumers will find regionally grown and sustainably cultivated flowers and plants selected by the editorial team in garden centres, stores and other specialist shops. In addition, the products are also available in the LANDLUST shop and are presented in every LANDLUST issue and online with background information such as origin, cultivation and portraits of the producers. LANDLUST is thus expanding its licensing business and extending its brand cosmos. With Landgard, LANDLUST is relying on a partner that shares the values of the brand.
As a producer cooperative and one of the leading marketing organisations for flowers, plants, fruit and vegetables, Landgard, with its approximately 3,000 member companies, links horticulture with the trade. The company attaches great importance to freshness, quality and sustainability as well as cooperation with regional businesses.
LANDLUST is not only one of the country's highest-circulation magazines, the magazine shows the beautiful sides of country life and stands for quality, credibility and aspiration with its high-quality and authentic presentation. The target group, value proposition and distribution channels are simply an ideal match for our green products. That is why we are very pleased to have entered into this cooperation, emphasises Johannes Kronenberg, Managing Director of Landgard Blumen & Pflanzen.
Frank Gloystein, Publisher LANDLUST: With the new LANDLUST collection, we are fulfilling the readers' desire for high-quality products in the field of flowers and plants. Our collection incorporates the competence of our garden experts from the editorial team as well as the expertise of our renowned partner Landgard. This is exactly what our readership appreciates: competence, quality and credibility. We are therefore delighted to be able to win over new target groups and inspire them with the LANDLUST brand.
You can find out more about the collection in the LANDLUST issue 01/2022 (in stores from 6 December) as well as at: landlust.de/pflanzen and in the LANDLUST shop.