German Agricultural Marketing Award 2023 Four strong winners

The winners of the German Agricultural Marketing Award 2023 are Maschinenfabrik Ber-nard Krone, Saaten-Union/Agentur plantamedium, Topigs Norsvin/Agentur Team Wandres and Vereinigte Hagelversicherung. They were presented with their awards at the Landwirtschaftsverlag GmbH Communications Evening in front of 300 guests in Hanover.

A jury of five advertising and agricultural experts, chaired by agricultural marketing expert Prof. Dr. Monika Gerschau, had previously selected three candidates each for the shortlist from over 70 entries in the four categories of agricultural technology, crop production, animal husbandry and services. The respective winners were then selected from this group.

The German Agricultural Marketing Prize is awarded every two years. This prize is awarded to particularly creative and convincing advertising campaigns in agribusiness over the last two years. The aim is to encourage a greater diversity of ideas and creativity in agricultural advertising. The initiators of the prize are the Landwirtschaft-Industrie e.V. liaison body and Landwirtschaftsverlag GmbH.

The winners and shortlistees in the individual categories are:

Agricultural technology

Winner:
Maschinenfabrik Bernard Krone GmbH & Co. KG, 'Are you harvesting yet?' campaign

Shortlisted:
Bernstein GmbH agency for Amazone, campaign '#ideasforfuture'
Lemken GmbH & Co. KG, campaign: 'Our soil - our future'

Plant production

Winner:
Agency plantamedium for Saaten Union, winter grain campaign 2023/24

Shortlisted:
Agency AgroConcept for UPL Deutschland GmbH, campaign 'pronutiva'
Agency Kontor for advertising for Rapool, campaign: 'Raps 2023'

Tierhaltung

Winner:
Agency Team Wandres GmbH for Topigs Norsvin, campaign: 'Show attitude'

Shortlisted:
Agency In puncto design for Boehringer Ingelheim Vetmedica GmbH, campaign: 'Bovikalc - milk fever can hide better'
Agency Agrarmarketing detailreich GmbH & Co. KG for: Provita Supplements GmbH, campaign: 'More than a GUT-Feeling'

Dienstleistung

Winner:
Vereinigte Hagelversicherung VVaG, 'Schön und Schaden' campaign

Shortlisted:
JCB Germany, campaign: 'Career with power'
Agentur boy Strategie und Kommunikation for Schleswig-Holstein Chamber of Agriculture, campaign: 'Harvest Art'

Additional information at www.agrarmarketingpreis.de