20.09.2022

Mastering current challenges with the new Lebensmittel Praxis

With issue 18 (to be published on 4 November 2022), Lebensmittel Praxis (LP.) is repositioning itself to better meet the needs of retailers and manufacturers. How can I react to exploding electricity and gas prices? Where and how can politics help me? What do inflation, the Ukraine war and disrupted supply chains mean for raw material and purchasing prices? These are questions that are currently on the minds of traders and manufacturers alike. In the future, the new LP. will provide answers to these questions even faster, more competently and more precisely, and will thus remain the competent media partner for the food industry even in difficult times.

“From November, LP. will have a lot of new content and graphics. Above all, we will provide even more orientation in the proliferating news jungle”, promises Reiner Mihr, editor-in-chief of LP. “On the first pages you will find the red-hot information that the industry is discussing. The fresh and airy layout increases the reading fun. Only one thing does not change: the proven brand essence of the industry magazine, the proximity to the trade,” Mihr allows a first look behind the scenes. In-depth research by the LP. editorial team combined with comprehensible language and a quickly comprehensible overview of current market events will continue to ensure the information edge and thus the success of the entire industry in the future. “The magazine thus delivers what exhibitors and advertisers need, reach and relevance,” Torsten Zelleröhr, Head of Media Sales at LP., and Wolfgang Seger, Object Manager at LP. and responsible for the magazine's events such as the “Supermarket of the Year” are convinced.

With the new layout, LP. is becoming even more digital. This includes offers such as an expanded podcast service, background reports with the means of the digital world, a strong presence in social media, and more “fast information” in newsletters. Of course, the magazine will continue to be published in print. LP.economy, which was previously published in newspaper format, is now only available in digital form. “Less energy and resource consumption and the demands of our readers for mobile media use are reasons for us to create new digital offerings,” Reiner Mihr explains the strategy. “That's why we are switching our print delivery to a purely digital format from 13 October 2022 with issue 18.” In future, readers will be able to subscribe to the digital editions, including news feeds on international industry events, as part of an inexpensive digital subscription. The LP.economy app also creates a completely new reading experience. Users benefit from the latest news and background reports from the food industry, directly on their screen - no matter where they are.