LANDLUST with new offshoot „LANDLUST Edition“

Münster, 14 March 2024 - LANDLUST is further expanding its brand portfolio: „LANDLUST Edition“ will be published for the first time on 15 March. The high-quality monothematic magazine presents one aspect of LANDLUST's range of topics in detail and in depth. In the first issue, „In the flower garden“, everything revolves around flowers and blossoms on 132 pages - from a rose grower's report to a presentation of the special features of hawthorn or diptam to useful planting, cutting and decorating tips. „LANDLUST Edition“ will be published twice a year in future. The retail price is 9.80 euros.

The main magazine has also been redesigned in time for the brand's 20th anniversary next year. With issue 2/2024, which is currently on sale, the reading flow and clarity have been improved once again, sections appear clearer and knowledge and service elements are easier to grasp. Offshoots such as „LANDLUST Easter“ and „LANDLUST Seasonal Cuisine“ have also been brought closer to the main magazine in terms of design in order to keep the brand easily recognisable.

LANDLUST, the most successful magazine foundation in Germany in recent decades, has now grown into a brand family: with several spin-off magazines, for example at Easter or Christmas, a wide-reaching online shop, workshops on various creative topics, a wool collection that is popular with specialist retailers, a seal of approval for excellent country hotels and numerous newsletters on kitchen, knitting and other creative topics. LANDLUST is published by Deutsche Medien-Manufaktur, a wholly owned subsidiary of Landwirtschaftsverlag Münster. According to IVW, the magazine recently sold 721,594 copies. Each issue reaches almost 3.5 million people.

Editor-in-chief Sinja Schütte: „A beautiful garden needs to be tended. That's how we do it with LANDLUST - in terms of design and content. The new 'LANDLUST Edition' conveys even more specialised knowledge and is both visually strong and opulent. Our readers value us for our expert and friendly information and inspiration, in print, digital and in face-to-face encounters. The LANDLUST success story continues.“

Publisher Frank Gloystein: „LANDLUST is now much more than just a magazine. We are consciously investing in the layout and in new things because the brand has the power to continue to grow. For readers, LANDLUST represents a lifestyle that is all too often lost in today's hectic everyday life: close to nature, genuine, healthy, decelerated. This trend will continue for a long time to come, and LANDLUST is very well positioned for this.“

Title portrait:
LANDLUST is one of the highest-circulation magazines in the country and is considered the most successful magazine start-up of the last few decades. With its unique concept, the high-quality magazine established a new magazine segment. LANDLUST shows the beautiful sides of country life in an authentic and unposed way.

The publisher:
The publishing group Deutsche Medien-Manufaktur (DMM) is a subsidiary of Landwirtschaftsverlag Münster. DMM owns the brands LANDLUST, ESSEN & TRINKEN, LIVING AT HOME, FLOW, EINFACH HAUSGEMACHT and LANDLUST ZUHAUS.

Press contact:
Myriam Spätling
Deutsche Medien-Manufaktur GmbH & Co. KG | Hülsebrockstraße 2-8 | 48165 Münster
Tel.: 02501 801 2845 | E-Mail: myriam.spaetling@DMMVerlag.de
www.landlust.de | www.DMMVerlag.de