The publishing and economic success of Landwirtschaftsverlag Münster with its subsidiaries and affiliates is largely due to the high motivation and consistent promotion of its employees. "It pays off that we have been intensively promoting various employer branding measures for years," Cord Brandes, Head of Human Resources, is convinced. Among other things, he says, investments are made in personal development with various talent programmes and also individual development measures. "The primary goal is to continuously develop our employees in order to make them fit for future challenges. In addition, the aim is to identify talent at an early stage, to promote it and to bind it to the publishing house in the long term," Brandes explains the strategy. This is done within the framework of the so-called LV PrepSchool, in which young employees are trained over two years in communication, presentation, conflict management, teamwork and management of change processes. Those who prove themselves here and in their daily work can advance to the management potential circle, in which future managers are prepared for more advanced management and project management roles.
Landwirtschaftsverlag also invests heavily in internal training in various professional fields, as well as in volunteer and trainee training, in order to train the next generation itself in a challenging labour market. "In addition, we send our trainees to Germany's most prestigious school of journalism, the Henri Nannen School in Hamburg, for further training," Brandes outlines the range of activities. In the course of this, the publishing house is also expanding its activities in the area of university marketing with corresponding partner universities.
The offer for employees naturally included flexible working hours, mobile working, daycare, team events and preventive health measures. Landwirtschaftsverlag was one of the first companies in Münster to offer Corona vaccinations for its employees as early as the beginning of June 2021. "This was a great advantage especially for the younger ones in the workforce," says the HR manager.
The message is clear: Landwirtschaftsverlag invests in its most important success and future factor: the culture of the company and the competence, quality and satisfaction of its employees. This commitment and the high satisfaction of the workforce is also reflected on the Kununu rating platform. Many employees of Landwirtschaftsverlag give their company top marks. "With a rating of 4.2 (out of 5) at Landwirtschaftsverlag and 4.6 at the subsidiary LV digital and recommendation rates of almost 90 and 100 % respectively, we are the most popular specialist publisher on Kununu," Brandes notes.
A good overview of the Landwirtschaftsverlag's employer branding and activities as a whole is provided by the new and completely revised Landwirtschaftsverlag website. In the career section, you will find, among other things, information on job vacancies and interesting information on the company's training and further education opportunities.
The Landwirtschaftsverlag Münster with its media and service offers in the fields of agriculture, food and rural life is one of the ten top-selling German publishers with a total turnover of more than € 115 million. The publishing house employs more than 900 people in Münster and at its other locations in Germany, Poland, Austria and Switzerland.