Olaf Holzhäuser appointed new publisher of specialist media at Landwirtschaftsverlag and Lebensmittel Praxis-Verlag

Experienced media manager Olaf Holzhäuser has been publisher of specialist media at Landwirtschaftsverlag and Lebensmittel Praxis-Verlag in Münster since 25 September 2025. The business economist is now responsible for a total of 13 specialist media brands in the fields of agriculture and food within the Landwirtschaftsverlag group of companies. These include renowned titles such as ‘top agrar’, ‘profi’, ‘Elite’, ‘Wochenblatt für Landwirtschaft und Landleben’, ‘Lebensmittel Praxis’ and the special interest magazines ‘Reiter & Pferde in Westfalen’ and ‘Rheinisch Westfälische Jäger’, which are managed for the Westfälisches Pferdestammbuch e.V. (Westphalian Horse Stud Book) and the Landesjagdverband Nordrein-Westfalen e.V. (North Rhine-Westphalia Hunting Association).

Olaf Holzhäuser is a proven product manager and product developer specialising in media. Before joining the Landwirtschaftsverlag Münster group of companies, the 50-year-old worked for many years in various positions and roles for Hubert Burda Media in Germany and abroad, as well as for Red Bull Media House and the strategy consultancy Solon.

'We want to remain the leading media and service partner for agriculture, food and rural life in Germany and Poland in the future. To achieve this, we need to join forces and ensure brand management and product management from a single source. Olaf will help us with his knowledge and provide new impetus.', emphasises Dr Ludger Schulze Pals, managing director of Landwirtschaftsverlag.

„We will restructure publishing to be channel-specific (print, digital and events) and merge marketing and product management. In future, we will consistently focus on the needs of our customers. The more intensively we work together – within publishing and in conjunction with the editorial team and the media sales department – the greater the synergy effects will be.“, Olaf Holzhäuser is certain.

The trade media are of great importance to the Landwirtschaftsverlag group of companies. In Germany alone, this sector generates well over €50 million in revenue. „Our goal is to further increase profitability and identify and leverage potential for new business.“, Schulze Pals outlines his expectations for the new publisher.

Press contact
Dr. Ludger Schulze Pals
managing director Landwirtschaftsverlag
ludger.schulzepals@lv.de
Tel. +49 175-7222864
Hülsebrockstr. 2–8, 48165 Münster

About Landwirtschaftsverlag
With its media and service offerings in the fields of agriculture, food and rural life, the Landwirtschaftsverlag Münster group of companies is one of the fifteen highest-grossing specialist publishers in Germany and one of the 100 largest German media companies, with total sales of around €130 million. The group employs around 900 people in Münster and at its other locations in Germany, Poland, Austria and the Netherlands.