Guido Höner and Hubert Wilmer become the new editors-in-chief of the agricultural technology magazine profi

Guido Höner (56) and Hubert Wilmer (57) will become equal editors-in-chief of the agricultural technology magazine profi, which is published by Landwirtschaftsverlag Münster, on September 1, 2024. The two experienced journalists and agricultural engineers have already been working for the publishing house for many years, Hubert Wilmer as Deputy Editor-in-Chief of profi and Guido Höner as Editor-in-Chief of top agrar. In future, Guido Höner will manage both magazines, top agrar together with Matthias Schulze Steinmann and profi together with Hubert Wilmer.

“The two new editors-in-chief have excellent specialist and practical knowledge and are just as well connected with farmers and contractors as they are in the agricultural machinery industry. They understand their journalistic craft. Many successful new formats and the unmistakable look and feel of profi and top agrar bear their signature. Their professional, journalistic and digital expertise will help us to continue to develop profi as an indispensable agricultural technology magazine in the future,” emphasizes Dr. Ludger Schulze Pals, Managing Director of Landwirtschaftsverlag Münster.

The editorial team will be completed by Christian Brüse (45), who will succeed Dr. Gottfried Eikel (63) as Deputy Editor-in-Chief from January 1, 2025. Gottfried Eikel will retire at the end of the year.

Guido Höner and Hubert Wilmer are taking over from Frank Berning (42), who has been at the helm of the profi editorial team since 2020. Frank Berning is leaving Landwirtschaftsverlag at his own request on August 31, 2024 to become a self-employed consultant in the field of renewable energies. “This is a great loss for Landwirtschaftsverlag. Before his time as profi editor-in-chief and a brief detour into the agricultural technology industry, Frank Berning was agricultural technology editor at top agrar and played a key role in setting up the digital office top farmplan. We would like to thank him for 15 years of passion for the agricultural publishing house,” says Ludger Schulze Pals, summing up a successful period of service.

With a circulation (print and digital) of almost 58,000 issues (IVW I/2024), the agricultural technology magazine profi is the world's highest-circulation magazine for agricultural technology. It also has a broad digital offering (e.g. newsletter, videos, homepage and social media). The editorial program is supplemented by target group-oriented events and a comprehensive trade fair presence (especially at Agritechnica in Hanover). The magazine publishes test reports on new and used machines, long-term tests and driving reports on tractors, tips on the care and maintenance of machines, repair instructions, technical function descriptions and much more.