JAHR MEDIA buys ‘Reiter Revue International’ from Landwirtschaftsverlag Münster

All jobs to be retained - Brand to be further expanded in association with ‘St.GEORG’ and ‘Mein Pferd’ - Transition to take place on 1 September 2024

‘Reiter Revue International’, the traditional brand in the equestrian sports segment, is getting a new owner. After 13 years at Landwirtschaftsverlag Münster, the title will move to JAHR MEDIA in Hamburg on 1 September 2024. The trusting discussions between Landwirtschaftsverlag and JAHR MEDIA were successfully concluded with the signing of the purchase agreement.

JAHR MEDIA intends to further expand ‘Reiter Revue International’ in conjunction with the titles ‘St.GEORG’ and ‘Mein Pferd’. Accordingly, the jobs at ‘Reiter Revue International’ will be retained and will be transferred to JAHR MEDIA on 1 September or the colleagues will take on new tasks at the publishing house. Until then, the editorial and marketing of the title will continue at Landwirtschaftsverlag Münster.

In recent years, ‘Reiter Revue International’ has developed from a magazine into a multimedia brand that now has an impressive digital reach in the national equestrian magazine segment. With 58,000 followers on Instagram and 75,000 followers on Facebook, ‘Reiter Revue International’ is the market leader in this segment. The paid circulation is 24,992 copies (IVW 1/2024).

With this development, ‘Reiter Revue International’ complements the strong digital presence of ‘St.GEORG’ and ‘Mein Pferd’ around the high-reach platform ‘st-georg.de’ and fits in with JAHR MEDIA's multimedia growth strategy.

‘With “Reiter Revue International”, “St.GEORG” and “Mein Pferd”, JAHR MEDIA will soon be the leading national and international editorial information provider on all channels relating to horses and equestrian sports,’ says Alexandra Jahr (Publisher JAHR MEDIA), explaining the strategy of JAHR MEDIA Managing Director Ardalan Sheikholeslami.

In future, Landwirtschaftsverlag Münster will focus on a regional magazine in the equestrian segment with the title ‘Reiter & Pferde in Westfalen’ as the association magazine of the Pferdestammbuch Westfalen, as well as on digital growth with ‘rimondo’, the digital platform for equestrian sport and horse breeding.

'I would like to thank the “Reiter Revue International” team for their extraordinary commitment and strong performance over the past few years. Jahr Media is the ideal owner to further develop this traditional brand. Our employees will have a good future, that was particularly important to us,’ says Malte Schwerdtfeger, Managing Director of Landwirtschaftsverlag Münster.

Press contact

Malte Schwerdtfeger, Email: malte.schwerdtfeger@lv.de
Landwirtschaftsverlag Münster GmbH, Hülsebrockstr. 2–8, 48165 Münster, Phone +49 2501-801 1665

Elena Drossidis, Email: elena.drossdis@jahr-media.de
JAHR MEDIA GmbH & Co. KG, Jürgen-Töpfer-Straße 48, 22763 Hamburg; Phone +49 04 389 06 -278

About the Landwirtschaftsverlag

Reiter Revue International is published by Landwirtschaftsverlag Münster, which is one of the top ten German specialist publishers in terms of turnover with over 50 media and service offerings in the areas of agriculture, food and rural life, with a consolidated total turnover of over € 128 million. The group employs more than 900 people in Münster and at its other locations in Germany, Poland and Austria.

About JAHR MEDIA

Founded in 1971 by publisher Alexander Jahr, his daughter Alexandra Jahr is now the second generation to run the family business. Just like her father, her personal passion for leisure topics such as fishing, hunting, sport, photography and flying is at the centre of her publishing activities. In addition to JAHR MEDIA in Hamburg, the publishing group also includes the publishing house VIP Media in the Netherlands and Jahr & Co. VIP Media Verlag in Switzerland. The publishing group currently publishes 20 titles in Germany and 14 titles abroad. JAHR MEDIA is also one of the leading representatives in the special interest sector in the area of ‘community marketing’: numerous online activities, newsletters, social media offerings and e-magazines complement the magazine portfolio. There are also events, award ceremonies and reader trips.